Shams Frough

Founder of Rugistan® — handmade rugs from Afghanistan, sold in Chicago and Evanston. Former interpreter with the U.S. military, community builder and future physician.

My story

From Kabul to Chicago

I grew up in Afghanistan, served with the U.S. military as an interpreter, and built a family business in Chicago that brings the weavers' work to American homes.

Kabul

Studied at a selective Turkish-run high school, taught largely in English. About 100 students were chosen from 6,000 applicants.

2009

Began work as an interpreter and cultural advisor with the U.S. mission, first in Kandahar, later in Kabul. About six years serving with the U.S. military during the war in Afghanistan.

2014

Moved to the United States and made Chicago home.

2018

Associate in General Science from Harry S Truman College, where I was student government vice president.

2020

B.S. in Biological Sciences from the University of Illinois Chicago.

2021

Opened Kapisa Rugs in Evanston with my wife, Liza, importing handmade rugs directly from Afghanistan. Renamed Rugistan® in 2024.

Today

Running two Rugistan® showrooms, completing a Master of Public Health at Southern Illinois University Carbondale, and preparing for medical school in 2028.

What I build

Businesses and projects

Each one started with a simple question: what is missing, and who will it help?

Giving back

Community work

Business is how I build; community is why.

President, Rumi Community CenterLeading programs such as tailoring classes for women and ESL, and building a cultural home for families from Afghanistan in Chicago.
Rugs for newly arrived families, 2021Cleaned and delivered traditional rugs to the homes of families arriving from Afghanistan in the Chicago area.
Chicago chapter head, No One Left BehindSupported interpreters who served alongside U.S. forces and their families as they started new lives here (2017–2018).
Main-Dempster Mile boardServed on the board of Evanston's Main-Dempster Mile business district.
In the news

Press

TIME
September 2026

One of twelve first-person accounts in TIME's "How 9/11 Shaped My Life," marking 25 years since the attacks.

Chicago Sun-Times
January 2022

How a rug shop owner helped families newly arrived from Afghanistan feel at home.

Read the story →
Chicago Tribune
January 2026

Pictured clearing snow outside the Rugistan® store in Lincoln Square.

Contact

Let's talk

For press, speaking, partnerships or community projects, write to me directly.

shams@shamsfrough.com
On X: @sFrough1  ·  Rugs: rugistan.com